By order of the Peaky Blinders
From idea to global fashion sensation
Garrison Tailors, founded by Steven Knight, the creator and writer of the iconic BBC TV Series “Peaky Blinders,” is more than just a clothing brand; it’s a representation of luxury British menswear inspired by the 1920s. When the brand was no more than an idea, they sought a partner to guide them through the marketing and ecommerce landscape. We were their chosen ally, to guide their brand and deliver with a global reach.
Before Garrison Tailors even launched, Respond was approached to be an integral part of the brand’s journey. This early involvement allowed Respond to provide invaluable input on various fronts. From branding involvement to offering insights on product collections and how the market might receive them through various marketing channels.
We designed and developed an ecommerce website on WooCommerce that mirrored Garrison Tailors’ luxury and authenticity to reach the global audience of Peaky Blinders and launched alongside the TV series hype.
- Digital marketing strategy
- Global sales
- Ecommerce store management
- Festival & event support
Thousands of customers and a global reach
With the website live, we continued to embark on a comprehensive digital strategy across Facebook and Instagram as well as Google Ads to continually drive more traffic and reach everyone that had watched the hit TV series.
Being involved from the outset meant we played a pivotal role in Garrison Tailors’ entire marketing strategy, reaching a global audience and translating the brand’s essence into tangible sales, leading to thousands of satisfied customers worldwide.
September 2019 saw The Peaky Blinders Festival hit Birmingham and we were tasked with delivering the Garrison Tailors experience at the event. With a unique pop-up retail space serving hundreds of customers over the weekend, a fashion show filled to capacity with Peaky Blinders fans, cast members and VIPs and an immersive experience with vintage barbers, shoe shining and sweet stalls the entire Garrison Tailors space was a crowd pleaser.
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